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Rainforest Conservation

Kuleana Managing with Aloha

Kuleana is one’s personal sense of responsibility.

Kuleana is a uniquely Hawaiian value and practice. The person possessing Kuleana, believes in the strength of this value, and will be quick to say,

I accept my responsibilities, and I will be held accountable.

Kuleana is an idea that drives us to preserve Hawaii’s natural beauty, motivates us to teach our guests about conservation, and inspires us to give back to our community.


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We believe that every Keiki (child) should have the basic needs and an equal chance in life. We support and partner with organisations that directly help kids in need. A portion of all sales go directly back to supporting local children in need and we also help St. Jude Children’s Research Hospital.


Way back in 1992, long before Aloha Eco Adventures existed, we took on the responsibility to care and preserve for the AINA (LAND). Aloha Eco Adventures is helping to preserve and propagate a variety of indigenous Hawaiian plants.

Over the years we propagated over 1 million of Hawaiian ferns and plants. We are also strongly committed to continue the ancient Hawaiian tradition of Taro farming.

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Taro- kalo

When the first voyagers arrived on the shores of the Hawaiian Islands nearly 1,500 years ago, kalo (taro) was one of the few sacred plants they carried with them. In ancient Hawaii, taro played a much larger role beyond dietary staple. At the economic, political and spiritual center of Hawaiian agricultural society, the taro plant and its history grew to mythological proportions. So important was taro for Hawaiians’ survival and prosperity that it was considered an elder sibling to the Hawaiian race.